Pop up stores may just keep popping up 

Sydney has recently embraced the retail phenomenon from overseas, which has seen more temporary or ‘pop-up’ stores to promote discovery of a brand and product whilst embracing the booming realm of the online retail marketplace. This strategy attempts to attract customers to the company's website, or simply targeting the spot where potential customers are shopping.

Samsung recently launched a ‘pop up’ stall in Sydney’s CBD just a few shops away from the iconic Apple Store in George St, Sydney. They launched their new Samsung Galaxy SII in competition with the Apple Iphone and Ipad. This method gave them a forum in which to launch their new product whilst reaching their target audience.   Lisa Andersen, the manager of the Empty Spaces Project at the University of Technology in Sydney. She claims it's an entirely new look for the Australian retail sector.
”I think it's about, this is about the future of retail. I think it's about retail reinventing itself as a consumer experience”.

 Pop up stores may be used by retailers for three main reasons: 

• To promote or launch a new product such as the recent Samsung pop up stall in Sydney (often 1-2 weeks)
• To clear old/new stock particularly during Christmas and mid year sale seasons (1-3 months on average)
• Temporary sites as retail venues are in negotiation (6-12 months)

It’s time to think about the design of retail spaces and how we as designers can better engage and encourage a memorable consumer experience. It is also time to perhaps consider the benefits of so called ‘pop up stores’ and the way they will shape and change the way we shop. Perhaps one day shopping will be less about bags in your hands and more about the number of clicks in your virtual trolley.  

Call omgprojects today for advice on your retail brand + shop fitout (02) 9262 7254 or email us enquiries@omgprojects.com.au